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What is a banner ad?

I’ve gathered a few definitions and first I’m gonna start with the one that has been previously mentioned on the Bannersnack blog:

A banner ad, or a web banner, is an advertisement on a web page. The advertisement consists of an image (.jpg, .png, .gif) or of a multimedia object (usually created using Flash). Thus, banner ads can be static or animated, depending on the technology used to make them.

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